
What Happened on April 2: Until last month, new customers were able to get up to two discounted smartphones on a single account. This pushed away many new customers who have a family of four, for example, and can't get four devices at a discount.
Before April 2, 2026, customers could use a particular promotion up to four times per account. Beginning April 2, that limit was reduced to two uses per account.
What Happened Now: T-Mobile responded quickly and is now allowing up to four devices per account, and that extends even to long-time users who received free lines under the "Line On Us" promo. They will also be able to get a promotional device on those free lines.
The reversal was forced by a number of complaints from its sales representatives. Since families with four members could no longer get four-device promos on a single account, it was becoming difficult to convince them to switch to T-Mobile.
Family port-ins are valuable transactions for carriers because they bring multiple new lines onto the network at once. A promotion that works for only half of a four-person household weakens the sales pitch and gives competing carriers room to look more attractive.
What Changed: High-end phone promos (major discounts) return to 4 devices per account.
What Remains: However, customers who got a free line through a BOGO offer are not eligible for device promos at all.
Line On Us Special: Long-time T-Mobile users who received free lines under the "Line On Us" promo will be able to use device promotions on those lines. Their promo names are changing to "3rd Line Service Promo with New Line."
A family of four switching from Verizon or AT&T can now get 4 phones with the same promotional offer — such as $800 off each device with trade-in. Potential savings: 4 × $800 = $3,200 instead of 2 × $800 = $1,600 under the old rule.
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