What is the Google Pixel 10a Isai Blue?

A Japan-exclusive Pixel 10a in a deep navy blue color, created in collaboration with HERALBONY, a creative company that works with artists with disabilities.

When will the Pixel 10a Isai Blue go on sale?

It is available for pre-order now and will start shipping on May 20

What's included in the Isai Blue special edition box?

A special art-themed retail box, a color-matched bumper case, exclusive stickers, and Material You themes with nine wallpapers and matching icon packs that automatically adapt to each artwork's colors.

Will the Isai Blue edition be available outside Japan?

Google has not mentioned any plans to release Isai Blue elsewhere, making it very likely to remain a Japan-exclusive edition.

Google Pixel 10a "Isai Blue" — Japan-Exclusive Special Edition With HERALBONY Art Collaboration

Q: What is the price of the Pixel 10a Isai Blue?

JPY 94,900 (~$590) for the sole 256GB variant.

Google Pixel 10a "Isai Blue" — A Japan-Exclusive Special Edition

Limited editions are all the rage in many different fields, and Google apparently wants to play this game too — preparing a Pixel phone that will only be sold in Japan.

What Is the Pixel 10a Isai Blue?

The Pixel 10a launched about a month ago in most of the world but was absent in Japan despite prior success for the Pixel in that region. That's finally changing — the Pixel 10a is now available for pre-order in Japan and gets a special "Isai Blue" color: a very deep, almost navy blue that makes for a rare fifth entry in the device's color palette.

The HERALBONY Collaboration

Google picked this new blue color in collaboration with HERALBONY, a creative company that works with artists with disabilities to create new culture.

The device comes in a special retail box and includes a color-matched bumper case and exclusive stickers designed by artist Nozomi Fujita.

Exclusive Software Themes

Nine exclusive wallpapers are included by HERALBONY artists Midori Kudo and Kaoru Iga. When you choose a wallpaper, app icons automatically change their colors to match the artwork. This is the first time a Pixel color has a Japanese name — "Isai" means individuality.

Price and Availability

The Pixel 10a Isai Blue is currently available for pre-order in Japan, priced at JPY 94,900 ($590) for the sole 256GB variant. It will go on sale starting May 20, while the rest of the color shades will be available from April 14.

Device Specs

The Pixel 10a comes with a 6.3-inch OLED display, the Tensor G4 chipset, a dual rear camera setup with a 48MP main sensor, and a 5,100mAh battery.

Final Thoughts

The Pixel 10a Isai Blue is far more than a new color — it's a comprehensive artistic collaboration extending from the box to the hardware to the software interface. Celebrating the Pixel's 10th anniversary while supporting artists with disabilities makes this edition truly special, even if it remains a Japan exclusive.