Will Android devices from other companies be sold at Google Store?

No — according to the announcement the store is dedicated to Google products (Pixel, Nest, and Fitbit). Devices from other companies like Samsung or Sony won't be sold there — the store is specifically to strengthen Google's own brand.

What's the significance of choosing Omotesando in Tokyo as the store location?

Omotesando is Tokyo's premium shopping street — similar to the Champs-Élysées in Paris or Fifth Avenue in New York. It's home to Apple Store and the world's most famous fashion and technology brands. Choosing this specific location declares that Google is positioning itself among the premium tech brands that everyone visits.

Is the Google Store in Tokyo open to visitors from outside Japan?

Yes — the store is in the famous Omotesando tourist district. Any visitor to Tokyo can enter the store and try products. However purchases from the store and repair services are tied to the Japanese local market and may be limited for visitors from other countries.

Will a Google Store open in the Middle East?

Current reports don't indicate specific plans for the Middle East. Google's global expansion will likely start with large markets where Pixel has strong penetration such as the UK, Australia, and Canada before Middle Eastern markets. However the announcement of "many more countries" opens the door to this possibility in the future.

What's the difference between a Google Store and an Apple Store?

Apple Store has thousands of stores in dozens of countries with a unified and immersive experience. Google Store will start humbly with one location in Tokyo. But both stores offer the same concept: direct device sales, repairs, and a try-before-you-buy experience.

Google Opens First Physical Store Outside the US in Tokyo This Summer 2026 — Pixel, Nest, Fitbit, and AI Experiences in Omotesando

Google Takes Its Historic First Step Outside the United States

Google is finally going to open its first physical store outside of the US "this summer." The company has announced that the store will be opening in Omotesando, Tokyo, Japan, specifically on the first floor of Omokado in Tokyu Plaza.

This is a genuinely historic step — Google, which has an enormous digital presence worldwide, has always relied on distributors and carriers to sell its devices physically. Opening its own store is a move toward directly controlling the customer experience similar to what Apple does with its famous Apple Stores.

What the Store Offers — Devices, Services, and AI Experiences

The store will sell Pixel devices, Nest products, Fitbit devices, as well as accessories, and will also be offering "the latest AI experiences." Additionally, the store will serve as a pick-up point for orders made from Google's online store in Japan.

Dedicated staff will be available to help with troubleshooting Google products. On-site Pixel repairs will also be offered, as well as initial setup help.

Combining device sales, repairs, and AI experiences makes this store closer to a comprehensive experience — not just a point of sale but a tech hub to experience Google's full ecosystem.

Why Japan Specifically?

Japan is important to Google because it was where it first established an overseas office outside of the US. The company is very thankful to its Japanese customers who have supported it for so many years. This store appears to be the first of many more to come, in other countries too.

Japan is a highly tech-oriented country — a market that values quality and innovation with a growing Pixel user base. The choice is not random but reflects the depth of the historical relationship between Google and Japan and the scale of commercial opportunity there.

The Beginning of Global Expansion for Google Stores

The most important phrase in the announcement: "This store appears to be the first of many more to come, in other countries too." This means Tokyo 2026 is the beginning of a global expansion strategy for Google in direct physical sales. The next countries will likely be the UK, Australia, and Canada — markets where Pixel devices have wider penetration.