
The European Commission feels that Alphabet (Google) hasn't done enough and has kept some features related to AI exclusive to its own Gemini platform. The Commission has proposed changes to resolve the situation and has invited people to a public consultation.
The discussion focuses on three key issues: the ability of users to invoke AI-powered services via wake words; the possibility of AI-powered services to effectively interact with users' applications to understand their context and execute tasks on their behalf; and access to the necessary hardware and software resources for AI-powered services to be reliable and responsive.
The EU wants that, if you prefer using ChatGPT, Claude, or any other assistant, they should all be able to do more than just answer questions in a standalone app. One of the points under discussion is the "long-press" shortcut — on most modern Android devices, this gesture is reserved for Gemini or Google's Circle to Search.
An AI assistant that cannot be triggered by voice, cannot read what is on the screen, and cannot interact with the operating system's core apps is not competing on equal terms, regardless of whether it is available for download.
Key areas of the draft measures include: enabling AI service activation via custom wake words; ensuring third-party services receive necessary contextual data; allowing integration with device applications for task execution and setting management; allowing control of device settings like adjusting brightness or enabling do not disturb mode. All Android devices, including those from OEMs, should support these functionalities without additional charges.
Clare Kelly, Google's senior competition counsel, said: "This unwarranted intervention would strip away user autonomy, mandate access to sensitive hardware and device permissions, unnecessarily driving up costs while undermining critical privacy and security protections for European users."
Specification proceedings got underway on January 27, 2026, giving the Commission a six-month window to hand down a final, enforceable ruling. Companies found in violation of the DMA can face penalties reaching 10% of their worldwide annual revenue.
A final binding decision will be adopted by July 27, 2026.
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